Video: Thinking About the IRO/IR Program Persona
- stevenrubis
- Jul 19, 2018
- 1 min read
Optimizing an investor relations program can add 10%-20% to a company's market cap. When a company decides to optimize investor relations, it must not only consider the corporation persona, but also consider the IRO / IR program persona. There are four primary dimensions to consider: fundamental philosophy, program type, IRO background, and cost structure.