Scheduling the earnings call and earnings release represents an afterthought or check-the-box exercise for most companies. The problem is that failing to schedule earnings in advance represents one of the fastest ways to lose all credibility with investors. Why? The Buy-Side does not want to be caught flat footed reacting to overly positive or overly negative news. The Sell-Side needs to allocate resources to your call as well as 10 to 20 others. Retail wants to know in advance so they can plan their trading strategy accordingly.
Exchanges need to know in advance so that specialists and market-makers can prepare for trading accordingly.
Do yourself a favor and always schedule earnings in advance. Doing so goes a long way to help maintain credibility and stature among investors.
