Investor Relations: Controlling the Narrative

Most well-heeled public company executives believe they know what investors want to hear or what investors will ask about during investor meetings (think conference 1x1s, corporate HQ visit, or any type of investor meeting). For every executive who represents my opening statement, there is a company that is upset or disappointed with their relationships with investors.

Executives can easily rebuild, repair, or improve their stature and interactions with investors by establishing and maintaining control of their company’s investment narrative.

There are two parts executives need to think about.

First, executives need to focus on establishing a narrative about a particular topic big or small on their terms.

Second, the process takes roughly three to four quarters to be successful.