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Steve Rubis

Investor Relations: The Sell-Side to Investor Relations - Respect Other's Time

As I was thinking about Investor Relations one day. . .

A CEO asked me does anybody really care about my time?

The best advice to follow when moving from the sell-side to corporate revolves around respecting other people's time.

If you are watching you probably think respecting other's time revolves around don't send an executive to a meeting or conference with investors that will not buy the stock.

While this is important to remember, I am talking about something much bigger.

On the Sell-Side, you represent a sole proprietor, who is the CEO of your coverage universe. In corporate, you are now a small part of a larger team.

A successful Sell-Side to Corporate transition in Investor Relations revolves around building a process that respects other people's time.

If you build and run a process (think earnings prep) that accounts for everyone else's schedule you will experience one of the most incredible work life balance shifts possible.

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