The IR Value Equation As an Investor Relations officer can you simply provide new information, new ways of thinking, or interesting frameworks for investors to digest or think about a topic. When an investor requests a meeting with a company there are three basic areas of focus:
1. Information about the company in question 2. Information about the industry in which the company operates 3. Information or frameworks that will make me smarter as an investor As an Investor Relations Officer you need to have information or frameworks that help inform investors. To provide the greatest value as an IRO you should be ready to address the following:
1. Hot button issues 2. Key debates facing the stock 3. Key debates facing the industry 4. Key questions being asked across all investor meetings 5. Answers to the key questions being asked across all meetings An even further level of distinction revolves around always being ready to discuss the following with investors, management, or your board:
1. What is the bull thesis
2. What is the bear thesis, and
3. What is our thesis
If you can provide value across these dimensions as an IRO you will certainly bring value to investors.
