Any Sell-Side or Buy-Side analyst that has interacted with me as an IRO will tell you that I have several personal brands. Those brand depend on whether you worked with me at the Data Center or worked with me at the Casino.
As the IRO at a Data Center REIT, my IR brand revolved around two things:
White Glove Conceirge Service, and
Self-Publishing IR Guy
The White Glove Conceirge Service revolved around trying to make life easier for investors while showing empathy for their overly busy lives.
As the self-publishing IR guy, I kept everyone in the investor community in check by maintaining control of my narrative.
If you knew me at the casino, my IR brand revolved around two things:
Controlling Consensus
High Engagement
Controlling consensus revolved around communicating with analysts to make sure estimates were in the ballpark to drive positive outcomes at earnings.
High engagement involved calling everyone to maintain control rather than e-mailing everyone.
This week we are going to walk through what each of my IR Brands means and entails, as I think they can provide valuable insight into how to do IR better.
What is your personal brand in IR? Do you even know what your are known for? Hopefully, you are not a get off the grass IRO.
