The key to stopping a short attack lies in good preparation. Great preparation revolves around ensuring there are no holes or opportunities to exploit the company's narrative. If a company wants to improve its defenses against a short attack focus on developing the following areas. Cultivate a culture among the executive team whereby the executive team acts and intereacts with investors in a way that befits the size and stature of the company. Remember to limit Twitter usage. More tactical areas include earnings materials and different investor decks (Investor Deck, Earnings Deck, Analyst Day Deck). Lastly, a company can turbo charge their defenses by signaling to investors the proper competitive set.
