“The Picasso” is an untitled 50-foot-tall sculpture in Daley Plaza, aptly named for its creator.
Commissioned in 1963 and unveiled in 1967, Pablo Picasso gave the sculpture as a gift to the people of Chicago.
However, no explanation exists for what the sculpture actually represents.
The sculpture represents a great metaphor for Investor Relations.
Ask a 100 people, and maybe five or less will have any clue as to what Investor Relations does.
Taking it a step further, executive leaders know what Investor Relations is and does.
The problem lies in understanding and identifying the value of good investor relations.
The most basic view of IR is that the IRO simply uploads press releases, writes a script, and may be sets up meetings with investors.
When done right Investor Relations is a highly engaged executive position that can drive significant value add.
The best public companies are often a combination of two things:
1. Strong Leadership
2. Value-add IR
Public company success starts with a strong executive team that exhibits the discipline to
1. Develop a long-term plan, and
2. Exhibit the discipline to execute on that plan over time
Adding a well-respected IRO to such a solid foundation
1. Simplicity
2. Credibility
3. Communication
The value-add of high-quality Investor Relations is inversely related to executive team experience and position of the company. The more inexperienced or bigger the crisis, the more value a well-respected IRO can provide.
The less public company experience and worse positioning of the company, the more value a high-quality IRO can add and bring to the situation.
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